LAWYER & CHIEF INNOVATION OFFICER
Brief info

Donna Purcell, QC
Red Deer, AB

After articling at the Alberta Court of Appeal and Court of Queen’s Bench, Ms. Purcell joined the civil litigation department at a major Calgary law firm where her practice involved representing oil and gas companies, financial institutions, insurance companies, and individuals in various civil disputes.

She relocated to an Edmonton law firm focused on representing insurance companies and individuals in serious personal injury and other insurance-related matters. Her civil litigation practice includes insurance and serious personal injury, employment law and corporate/commercial disputes. Donna Purcell, QC has successfully appeared at all levels of Court in the province of Alberta and before various administrative tribunals. She is trained in the mediation of civil disputes. Her goal is to provide timely and cost effective solutions to her clients, including by alternative dispute resolution processes.

She is passionately involved in her local and legal communities, including volunteering with a range of organizations and is a generous supporter of various charitable organizations including those focused on access to justice, charities focused on youth and various arts groups.

● Law Society of Alberta
● Canadian Bar Association
● Central Alberta Bar Society
● Alberta Civil Trial Lawyers Association (Sustaining Member)
● Advocates’ Society
● American Bar Association
● Association of Women Lawyers (Calgary)

● Harvard Business Analytics Program, 2021
● University of Calgary, Faculty of Law, Juris Doctor, 1988
● University of Calgary, Faculty of Psychology (Honours) Program, First Class Standing, 1982-1985
● Legal Education Society of Alberta training in the Mediation of Civil Disputes (I and II) with extensive experience in alternative dispute resolution on behalf of clients

● Selected for the Top 100 Attorneys Magazine (North America), 2020
● Selected for the Top 100 Canadian Professionals Magazine, 2020
● Alberta Civil Trial Lawyers Association, Gary J. Bigg Champion of Justice Award, 2018
● Women in Law Leadership, (WILL), Award Recipient, Leadership in the Community, 2015
● Queen’s Counsel Appointment, 2011
● Prism Award for outstanding commitment to pro bono legal services, 2011
● University of Calgary Scholarship in Law, 1987
● Louise McKinney Scholarship in Law (for Highest Academic Standing), 1985
● Louise McKinney Scholarship (for Exceptional Academic Achievement), 1984
● Calgary Herald Scholarship in Social Sciences, 1983
● Alexander Rutherford Scholarship, 1982
● Texaco Merit Scholarship, 1982-1985

Current:
● Alberta Civil Trial Lawyers Association – Past President, Board Member, COVID-19 Emergency Response
Team, Rules of Court Committee (ad hoc)
● Canadian Bar Association – Leader Development Committee
● Central Alberta Bar Society – COVID-19 Emergency Response Team
● Legal Archives Society of Alberta – Board Member, Busts Project
● Central Alberta Legal Clinic Foundation (Pro Bono Clinic) – Volunteer
Past:
● Court of Appeal Management Systems E-Filing Project
● Strive Dance Academy Society – Chair and Founding Director, Various Committees
● Sheraton Celebrity Dance Off as celebrity paired with professional dance instructor and fundraiser for Big
Brothers Big Sisters (personally raising $45,000 in 2014 from the legal and Red Deer Community), Honorary
Cabinet Member
● Central Alberta Legal Clinic Foundation – Chair and Founding Director (Prism Award recipient)
● Central Alberta Bar Association – President
● Red Deer Downtown Business Association – President
● Red Deer Visitor and Convention Bureau – Chair
● Junior Achievement of Southern Alberta (Central Alberta) – Chair, Volunteer, Organizer and Participant
“World of Choices” High School Career Forum for Women
● École Camille J. Lerouge Parent Council (former Vice Chair and various committees)
● Canadian Parents for French – President, Founder, Organizer and Judge Elementary French Writing Contest
● Law Society of Alberta – Queen’s Counsel Selection Committee
● Canadian Bar Association – Council, Engagement Task Force, Law Day Volunteer, Subsection Facilitator
● City of Red Deer – Heritage Ranch Advisory Committee
● Ronald McDonald’s Children’s Charities – Friends of Red Deer Fundraising Committee
● Red Deer Child Care Society – Futures Committee Chair
● Pedal for People – Charitable Bike Riding raising funds for charities including Canadian Paraplegic
Association, Red Deer Search and Rescue
● Calgary Legal Guidance – Volunteer

●  2020 – Alberta Protocol for Remote Questioning (part of working group during COVID-19)
●  2020 – Co-Creator of Alberta Civil Trial Lawyers Association’s 7 Episode YouTube Survive and Thrive Virtual Reality Lunchbox Webinar Series on Virtual Litigation developed during the first weeks of COVID-19
 2020 – Alberta Civil Trial Lawyers Association’s Survive and Thrive Virtual Reality Lunchbox Webinar Presentation on Virtual Treatment/Virtual Experts (Episode 6)
2020 – Alberta Civil Trial Lawyers Association’s Survive and Thrive Virtual Reality Lunchbox Webinar Presentation on Virtual Mediation (Episode 3)
2020 – Canadian Bar Association National Podcast interview for “The Every Lawyer” on Managing During the Pandemic: An “Outside the Big Cities” Roundtable Discussion
2020 – Alberta Civil Trial Lawyers Association’s Survive and Thrive Virtual Reality Lunchbox Webinar Presentation on Virtual Questioning (Episode 2)
2020 – Alberta Civil Trial Lawyers Association’s Survive and Thrive Virtual Reality Lunchbox Webinar Presentation on Virtual Meetings with Clients, Employees and Lawyers (Episode 1)
2020 – Canadian Bar Association “Keeping Small and Solo Firms Going in Uncertain Times” webinar during COVID-19
● 2020 – University of Calgary, Small & Regional Firm Day Panel (2015, 2017)
● 2019 – Presentation on “The Role of Questioning in the Summary Judgment and Summary Trial Environment” to Legal Education Society of Alberta
● 2018 – Presentation on “Select Legal Issues Involved in Patient Treatment” to Collegiate Sports Medicine Inc.
2016 – Legal Education Society of Alberta Questioning: An Interactive Seminar for Litigators: “Managing Challenging Witnesses and Counsel”
● 2013 – Introduction of Premier Alison Redford at Alberta Civil Trial Lawyers Association’s Women’s Law Forum “Lessons Learned in Life and Law”
● 2013 – Presentation on “Current Legal Issues in Employment Law” to Central Alberta Bar Association
● 2013 – Presentation on “Current Legal Issues Surrounding Human Resources” to Certified General Accountants Association of Alberta
● 2010 – Presentation of “The New Drop Dead Rule 4.33” paper at Alberta Civil Trial Lawyers Association “The New Rules: An Essential Overview” Seminar
● 2010 – Presentation of “Update in Personal Injury Law: Minor Injury Regulation – What Every Lawyer Needs to Know” paper for Central Alberta Bar Association
● 2010 – Presentation of “Emerging Defence Tactics and How to Deal with Them” at Alberta Civil Trial Lawyers Association’s “Beat the Cap” Seminar
● 2004 – “Tort Reform 101” paper provided to the Central Alberta Bar Association
● 2003 – Presentation to Public Legal Education Network of Alberta (PLENA) member organizations – Employment Law “Tips and Traps”
● 2003 – Presentation to Municipality – Liability of Municipalities and Insurance
● 2002-2005 – Junior Achievement of Southern Alberta – World of Choices – Lawyer Facilitator
● 1998 – Presentation to Alberta Association of Insurance Adjusters – “What Defence Counsel likes to see in the Adjuster’s File” 1997
● Presentation to Alberta Dental Association – Employment Law
● 1995 – Presentation/Outreach Program on behalf of The University of Alberta, Faculty of Law – Open Forum on Gun Control – Bill C-68: Good Motives, Bad Law: Law and Firearm Control
● 1995 – Presentation at Grant MacEwan College for the Insurance Institute of Canada course on Principles and Practice of Insurance – Law and the Judicial System
● 1994 – Law Society – assisted in drafting/revising Loss Prevention Handbook section
● 1993 – Presentation to Alberta Motor Association Insurance Company – Changes to the Alberta Rules of Court – Next Step
● 1991 – Presentation to Bank of Montreal Auditor’s Group – Registrations under the Alberta Personal Property Security Act
● 1990 – Assisted in the research and preparation of “Civil Procedure and Practice: Some Recent Developments”, by G. H. Poelman and A. S. Rudakoff for (1990), 24 Alta. Law Rev. 672
● 1990 – Presentation to Credit Union Central – Part 6 of the Personal Property Security Act

At Donna Purcell QC Law, we have a passion for the underdog and believe in serving society's most vulnerable. Some of the causes and charities we support include:

  • Alberta Ballet
  • Alberta Civil Trial Lawyer’s Association
  • Alberta Lawyers Assistance Society
  • Aspire Special Needs Resource Centre
  • Canadian Cancer Society
  • Canadians Parents for French
  • École Camille J. Lerouge School
  • Friends of the Red Deer Regional Hospital
  • Junior Achievement of Southern Alberta
  • Kids Cancer Care Foundation of Alberta
  • Legal Archives Society of Alberta
  • Movember Foundation
  • MS Society of Alberta & NWT
  • Pedal for People
  • Ronald McDonald House Charities Alberta
  • Sheraton Celebrity Dance Off – personally raising over $45,000.00 for Big Brothers Big Sisters of Red Deer
  • Spinal Cord Injury Alberta
  • Strive Dance Academy
  • Terry Fox Foundation
  • United Way of Central Alberta
  • Women in Law Leadership Awards (WILL Awards)

Donna Purcell is also a Producer of Lawyers vs. Talent A2J: Virtual Edition, a virtual fundraiser to support Access to Justice in Alberta.

Pro Bono

& Philanthropy

Our firm strongly believes that everyone deserves legal services aid assistance and fair representation regardless of economic status. In order to help serve our community and ensure that as many Albertans as possible have access to our legal services, we volunteer pro bono cases.