You can meet with us in person or virtually via Zoom – it’s your choice. Whatever you choose, we will adjust to meet your needs and comfort level.

We work hard to make our pricing competitive and transparent. Our website outlines our typical fees for straightforward transactions. For more complicated transactions, we will provide you with a no-obligation estimate at the end of your first meeting. See our Terms of Use for more information.

As an influencer, you have to protect your content and intellectual property while navigating the laws of the internet, privacy, defamation, and social media terms of service.

As your following grows, the range of business activities and legal liabilities grow in tandem. You will likely negotiate with advertisers, studios, producers, and brands who want to sell advertisements and integrations on your content. Your income may flow cross-border from American social media sites like YouTube, TikTok, and Instagram, leading to complex tax and business implications. You may want to put out a merchandise line to capitalize on your following, leading to trademark, licensing, and other commercial implications. Finally, you may want to leverage your online following to pursue original productions or entrepreneurial ventures to grow your media and entertainment empire.

Donna Purcell QC Law’s Internet & Social Media team can help you every step along the way!

The first step is to take a good look at your website, social media, and advertising. Talk with your ‘website guy/gal’ or marketing professional to determine what personal information is collected on your website, and what trackers you may be using. Try to determine what 3rd-party services you use that may be collecting information or placing trackers, including Google Analytics, Facebook for Business, LinkedIn for Business, Calendly, SurveyMonkey or MailChimp.

Our Internet & Social Media team can help bridge between you and your website developer or marketing professional to ensure compliance with the required regulations and laws.

To comply with the Canadian Anti-Spam Legislation (CASL), an organization that sends Commercial Electronic Messages (CEMs) to Canadians must (i) obtain consent, (ii) provide their business’ identification information for withdrawal of consent, and (iii) include an unsubscribe mechanism.

Chances are, if you are sending emails for business purposes or promoting your business, you are sending CEMs, and therefore need to comply with CASL.

Contact our Internet & Social Media team for an in-depth analysis, and see 10 Tips for CASL Compliance for more information.

We make protecting your online presence simple:

• Click Book Now or call us at 1-833- DPQCLAW to book a virtual or in person appointment.
• We’ll email you a brief Intake Form to complete before your appointment. This helps us make your appointment more valuable to you. Complete the form online or call us and we’ll go through it with you.
• At your appointment we learn more about you and your wishes and help you understand your options and costs.
• If you wish to move forward, we start drafting your documents for you to review.
• Once you are satisfied, we meet one last time to sign all your documents. Your documents are now legally enforceable! You can rest easy knowing your loved ones are taken care of.

A Terms of Service (TOS) is a legal document that governs a user’s visit and use of your website. It is binding on the user, and if they don’t agree to it, they must leave your website immediately.

You need a TOS if your website is anything more than purely informational. As soon as your website becomes interactive or solicits personal information, allows for user registration, or incorporates polls, forms, or a mailing list, a TOS should be implemented.

A TOS may also be needed depending on the nature of your business. If you provide professional services, create content, or operate across borders, to name a few, a TOS should be implemented.

A Privacy Policy is needed for all businesses, not-for-profits, and public sector organizations that collect Personal Information, whether they have a website or not.

Personal Information includes a person’s name, age, sex, sexual orientation, ID number, signature, address, phone number, date of birth, health or genetic information, credit information, income information, employee information, internet protocol (IP) address, location information, ethnic or racial origin, political opinions or associations, religious or philosophical beliefs, trade union membership or association, criminal record or biometric information.

A Cookies Policy governs your use of cookies, beacons, pixels, browser analysis tools, server logs, mobile identifiers, and other trackers.

Cookies are small files that are saved onto a user’s device or browser that allow a website to collect certain usage information. Cookies are used to speed up loading times for repeat visitors of your website , and to track things such as browsing information, usage information, geo location, traffic patterns, device information, internet connection, and other online activities.

A Cookies Policy is needed if you use any sort of tracker. Your website likely uses trackers without you even knowing it, particularly if you use WordPress, Wix or other popular web development services. If you use services such as Google Analytics, Facebook for Business, or LinkedIn for Business, you are likely using trackers.

Prior to your meeting, a lawyer will review your contract at their hourly rate. At your meeting, the lawyer will explain the contract to you, highlighting any risks, red flags, or considerations you should be aware of before signing. If a re-draft is needed, and with your instructions, a new contract will be drafted at the lawyers’ hourly rate.